For the "Say Yes" summer campaign, we had to drive awareness about the Frappucino exisiting and new flavor. Starbucks wanted a social online activation.
We created a social media platform so customer could discover the new flavor and vote for it. The people with the highest like will be selected and his/her flavor will be choosen to be the new one of the summer! During this time, we provided social media content for the weibo brand's account.
Conception, art direction with