new flavors
Social campaign

Say yes

Starbucks

is known for their excellent drinks. Whatever the weather, you can find a delicious beverage

For the "Say Yes" summer campaign, we had to drive awareness about the Frappucino exisiting and new flavor. Starbucks wanted a social online activation.

We created a social media platform so customer could discover the new flavor and vote for it. The people with the highest like will be selected and his/her flavor will be choosen to be the new one of the summer! During this time, we provided social media content for the weibo brand's account.

Say yes video
credits

Conception, art direction with
Sylvie Kinn