La Bella giornanta

Peroni Nastro Azzurro

Reflex London were commissioned by Peroni Nastro Azzurro (SAB Miller group) to increase the awareness of the premium Italian beer in France. Peroni Nastro Azzurro, a fervent believer in Italian values and traditions, wanted to glorify the nation of style and elegance, and its way of life. They proposed a unique experience, called « La Bella Giornata », a tribute to the effortless Italian style.

I covered the whole day by taking photos where 15 bloggers and influencers were invited to experience Italian lifestyle during one day in Paris: Italian lunch with fresh produce direct from Italy, a visit to a luxury Italian tailor, a cocktail masterclass with Peroni Nastro Azzurro, and, as a grand finale, a tour on a Vaporetto on the Seine, with an aperitivo around the famous beer, as well as Italian happenings throughout the journey.