8 benefits in 8 days
Website campaign

Life Essence Plankton


is a luxury french skin care known for its skin benefits

What customer might not be aware of is that Biotherm benefits come from mineral thermal spring waters under Pyrenees mountain in the southern part of France which contains thermal plankton. Life Plankton Essence is infused at the highest concentration in a miracle skin renewing treatment. Biotherm needed to increase awareness for LPE.

Biotherm LPE communicated on a 8 days benefits for woman. So we asked people to log in and received a free sample of LPE. They were invited to post a photo diary online of the benefits of LPE during 8 days. Among these participants, Biotherm had selected VIP customer to go in Pyrenees France and understand the incredible process of creation of this miracle product.

Biotherm LPE