To celebrate Halloween, HLWN Group wanted to know more about stress, fear or even panic moment experienced by people working in communication, whether from agency side or advertiser side. First they send a feedback form to agencies and advertisers to collect informations about their fears at work. The result? 2 infographics helping you to figure out the relationship « agencies vs advertisers » and « advertisers vs agencies ». Even if the graphic treatment is in a cartoon style, the topic itself is very serious.
At the same time, HLWN Group also launched a Tumblr full of gif about the fear of communication. They illustrate the most memorable answers they got from the survey with gif.
To conclude, more than 400 000 people viewed this campaign thanks to specialized media coverage (La Reclame, Il Etait Une Pub…) but also with the help of social media virality. People were very enthusiastic, from agencies just like advertisers.
Build on the end of the football (soccer) 2015-2016 season of Ligue 1 and to raise awareness on the HLWN Group services to support sport club to digitalize their communication, they commissioned me to design an infographic based on the usage of the social media by the football club of L1 in 2016. That year, no spoiler was possible with PSG already champion at the 30th day, but who were the bests in the social field for 2015-2016 season? What was the « social » ranked of the football club? What social media were the most used? What are the best practice?… Including fun facts and other cool trivias.
This infographic got testimonials from professionals as Arnaud Viodé-Vignon from FC Girondins, whom start to use digital solution back in 1993 with the minitel and was one of the first to use Facebook for football club in 2010. Jean-Philippe Dubois, Social Media Manager from AS Monaco launched the Facebook page of the club in 2011 but choose to invest globaly in the social media to reach a larger audience. All the football club are agree to focus on one goal next saison: developping streaming service and engagement from their community.