In China, a 3rd world war has already started, but not a traditional war — an e-commerce war and the chinese brands have no mercy. Fashion e-commerce brand are in a mad race for sign in fashion models, weibo KOL, fashion spoke persons, fashion ambassadors… It’s never enought to strand out!
We found better than a model, better than a top model… we choose a dog ! A dog so glamorous that all the girls would go crazy for it on social medias. We called it the GlamDog. First the GlamDog teased chinese netizen with a weibo contest then we organized a GlamDog fashion show on the famous Bund in Shanghai and it became the brand community manager.
Bronze for Best use of Social Media & Earned Media
Gold for Best Use of Social Media
The Webby Awards
People's voice for Advertising & Media in Retail