Diesel needed to have an original way to introduce the Erotica SS14 collection, drive customers instore and make them suscribe to the brand's WeChat account. We created an interactive peep-show experience inside the stores’s fitting rooms.
Customers were welcomed by a QR code. As soon as they had scanned it, their phone became a remote control for the experience. Featured products of the new Erotica collection were presented to the user. By switching it onto the screen, a personal sexy show started with the chosen product.