As part of a social retainer pack between Nurun Shanghai and Cartier, i was in charge to design WeChat social post. This one is about Drive watch. We needed to highlight the Moon's phase collection by showing lifestyle photos combine with product pictures.
Juste un Clou
To promote Juste un Clou collection, we leveraged Cartier's Malino event. I designed an horizontale post so the pictures can be viewed wider and be visually more impactful than a vertical traditional post. Inspired by the Garage style of the event, i used gold detail and neon for this design.
To communicate around Father's day, the design of this post is masculine: light paper textured background and blue tone color. To remind Cartier's universe, i used the famous and iconic gift box.